the king of paperback covers ….

Robert McGinnis was the king of paperback covers. The golden age of pulps was also the golden age of his art. He was an astute painter. There were many who can draw scantily clothed women. But McGinnis has the gift of composition. His lines were clean and sensual, his anatomical details  lifelike.

It was the use of colour that sets him apart from other. The little detail sand the bright and breezy compositions were remarkable. His ability to illustrate and punctuate the drawing with highly coloured accessories is second to none. The atmosphere is always erotic and electric but never lewd.It is no wonder that Robert McGinnis has been one of the most sought after artists during the heyday of paperback and Magazine illustrators.

The Paperback era was an era where pulp writers churned them out at a rate one novel a month, they were cheap and cheerful. They got paid by the word. The quality varied enormously but the conveyor belt of production meant very little promotion or advertising. The product had to speak for itself.

Hanging in the drug store racks, the covers were the only enticing factor. Maybe the word of mouth about the author. People also liked to read the series identity. McGinnis contributed enormously to these.

(thanks Docmo)

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